If You’re Reading This It’s Too Late (2015) — Drake
A surprise “mixtape” release that changed how albums were dropped — sparking the modern streaming era of surprise drops.
Released on February 13, 2015, If You’re Reading This It’s Too Late was a surprise release that Drake called a mixtape but which the RIAA certified platinum as a commercial album. The release strategy influenced the entire music industry.
Features include Energy, 10 Bands, 0 to 100 / The Catch Up, Know Yourself (“running through the 6 with my woes”), and Legend. A darker, more aggressive project than his previous work.
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